All Terrain Vehicles – Market Data 2022


UTV and Side by Side industry is struggling. In 2022 sales have been 783.668 (-8.7%) declining in all continents apart Europe (+6.1%). Polaris is market leader.

ATV and RUV Global Market Trend

During the last decade the global powersport market (UTV and SSV) reported a stable and consistent growth. In 2020, one of the covid 19 effect was to boost the segment sales in the largest two markets in the World, USA and Canada, pushing the global sales at the all-time record.

However, after that acceleration the market started to decline losing terrain both in 2021 and 2022

In 2022 sales have been 783.668 (-8.7%) declining in all continents apart Europe (+6.1%).

Sales are still declining in North America, which represents near the half of the global market, in China (-10.7%),and in Latin America (-1.7%).

The largest quadricycles manufacturer in the World is the American  Polaris., although sales are declining since 2020 record.

The second player is Can-Am with a wide gap from the leader, with only 13.4% share. Third ranks Honda, with 12.0% share.

In the top 10 brands there is one other North American brands, (Arctic cat), two Japanese (Kawasaki and Yamaha), and 4 Chinese (CF Moto, Linhai, Runtong Power and Hisun) and, surprisingly, one Mexican, Italika.

All Terrain Vehicles (ATV +RUV) Market Dataset purchase new vehicles registrations figures in over 80 markets worldwide. Together with scooter, moped, motorcycles, we get data referring the powersport market (ATVs, RUV, SbS).

Searching on internet we found many website producing “market researches” on this industry and guess how they are able to deliver useful information about market volume, trends, forecast, without starting from real data.

As you would read in the section regarding the market characteristics, considering these vehicles do not need to be registered in those countries were are not street-legal, registrations figures are not representing the entire market but just the most. 

For instance, in the largest ATV/RUV market in the World, the USA, in 18 states these vehicles are not registered and consequently the data available represents around 80% of total US sales.

Kawasaki Brute Force

Industry Characteristics

An all-terrain vehicle (ATV), also known as a light utility vehicle (LUV), quad bike, or simply a quad, as defined by the American National Standards Institute (ANSI); is a vehicle that travels on low-pressure tires, with a seat that is straddled by the operator, along with handlebars for steering control. As the name implies, it is designed to handle a wider variety of terrain than most other vehicles.

The rider sits on and operates these vehicles like a motorcycle, but the extra wheels give more stability at slower speeds. Although most are equipped with three or four wheels, six-wheel models exist for specialized applications. Multiple-user analogues with side-by-side seating are called RUV (Recreational utility Vehicle) or utility terrain vehicles (UTVs) or side-by-sides to distinguish the classes of vehicle.

Although it is a street-legal vehicle in several countries, it is not street-legal within most states, territories, and provinces of Australia, the United States or Canada. In countries/States were these vehicles are not street-legal, they do not need to be registered and do not need a plate.

Utility task vehicles (UTV) also termed as recreational off highway vehicle (ROV) is an automobile primarily used for commercial, transportation and recreational purposes, while All-terrain vehicle (ATV) is automotive equipment designed to handle terrain than most other vehicles.




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