Are Lidl-Trek’s bikes the prettiest at the Tour de France? | Cycling Weekly

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When the 2023 Tour de France gets underway on Saturday, July 1, each rider of the Lidl-Trek squad (formerly knowns as Trek-Segafredo) will be rolling through France on a one-of-a-kind Project One Icon bicycle.

Trek today unveiled eight all-new Project One ICON paint schemes, made especially for the bike brand’s professional men’s and women’s road teams but available for consumers worldwide. 


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